CITI

Working on the Citi account for two years gave me the chance to work closely with several teams within the global brand as well as several of their partners (Amazon, Hilton, Apple, Costco) to concept, execute, test and fine-tune several email, display and social campaigns. Highlights included:

  • Launching new services like Quick Lock

  • Promoting new Citibike stations with situationally aware signage

  • Promoting financial literacy with interactive quizzes

  • Concepting dozens of social and email campaigns

  • Concepting and testing product positioning

  • Writing a style guide and ADA accessibility guide

  • Running a voice and tone overhaul for 1000s of email, push and SMS comms