FREELETICS
As a Senior CRM and creative copywriter (and secret content strategist) at Europe’s #1 fitness app, it was only a matter of time until my puns crept into their campaigns (and I began to actually work out again).
I get my hands dirty with social, video, concept, branding, push, app, search, web, product, ASO, and (tons and tons of) email sales and engagement copy.
Highlights so far: boosting email open rates to 70%, way above-average engagement across two product lines, the highest revenue-generating newsletter in over 2 years during a massive 10th anniversary campaign, and an award-winning OOH campaign in Germany and the US!
